‘We’d rather have a garage than a garden’, say property searchers

Having a garden has fallen down the pecking order for potential buyers searching for homes on Zoopla. They would rather have a garage. And conservatories look very last year.

Data on search terms used on the portal for the first half of 2017 show the most popular keyword was garage, followed by parking, detached, and bungalow.

Searches for a garden came in fifth, sliding from top position at the same time last year.

Interestingly, given the increasing coverage on leasehold terms, freehold has made it into the top ten for the first half of the year. It didn’t rank in the most popular searches during 2016.

Users also seem to value having an annexe, and are interested in land.

You can see the top ten for this year and last below.


Ranking Keyword
1 Garage
2 Parking
3 Detached
4 Bungalow
5 Garden
6 Annexe
7 Furnished
8 Acres
9 Cottage
10 Freehold


Ranking Keyword
1 Garden
2 Garage
3 Detached
4 Parking
5 Bungalow
6 Furnished
7 Annexe
8 Cottage
9 Acres
10 Conservatory

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