Purplebricks has been reported to the Advertising Standards Authority – with the matter resolved informally and no further action taken.
A spokesperson for the ASA said: “We received a complaint about a claim on Purplebricks’ website about viewing fees.
“A complainant challenged whether it was misleading as they believed it wasn’t clear that viewings were not included in the fixed fee.
“We approached Purplebricks with the concerns that had been raised and it agreed to amend the section that said ‘viewings – we take care of them all’ on its website.”
According to the ASA website, Purplebricks has been the subject of a number of complaints resulting in both rulings and complaints:
July 15, 2017 – complaint upheld in full.
September 14, 2016 – complaint upheld in part (two out of three matters raised in the same complaint were upheld)
March 30, 2016 – complaint upheld in part (three out of five matters raised in the same complaint were upheld)
There have been previous informal resolutions, with one on March 29 this year; three last year (August 31, July 13 and May 4); and one on October 14, 2015.
The ASA also today announced the informal resolution of a complaint about a listing on Rightmove placed by Hertfordshire agents Simmons Estates.
The listing said it was a four-bedroom property but a complainant said the property had three. The agent said the text had appeared in error, and that there were three bedrooms upstairs and an optional room downstairs.
The advert was amended, with no further action taken.
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