Online agents achieving up to 98% of asking price

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Consumer organisation the HomeOwners Alliance has produced a new chart revealing how individual online agents compare with each other in terms of achieving asking price.

Yopa comes top, apparently achieving 98%, with new online agency firm Doorsteps in second place with a 97% record.

The HomeOwners Alliance, which is one-third owned by conveyancing firm ULS, says that online agents tend to be more successful than average high street agents, achieving 95.85% of asking price, against a national average of 95.69%.

However, the body says that the top 1,000 high street agents “continue to outperform their online counterparts”.

In June, the HomeOwners Alliance dished out ‘free badges’ to the top 1,000.

Paula Higgins of the HomeOwners Alliance clarified this morning that the percentages shown are of the initial asking price.

AgentFee Average percentage of asking price achieved
Yopa £83998%
Purple Bricks£849 or £1,19996%
Tepilo £645, £895 or £1,29596%
Hatched £495, £895 or £1,69596%
Housesimple £595, £695 or £99596%
eMoov £79596%
Doorsteps£99 or £19997%
easyProperty £825 or £1,50096%
Source: This is Money / Homeowners Alliance for % asking price achieved

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Written by: Houseladder