The war between AllAgents review website and Purplebricks has continued with the site naming the hybrid agency the “worst rated one star firm” for 2017.
In a statement this morning, AllAgents says the worst rated one-star agencies were: 1 Purplebricks; 2 Romans; 3 Entwistle Green; 4 Farrell Heyworth; 5 Goodchilds.
The best rated five-star firms were: 1 Bradleys; 2 Ryder & Dutton; 3 Northwood; 4 Manning Stainton; and 5 Reeds Rains.
In other research issued by AllAgents, it was said that the number of consumers dissatisfied with agents’ valuations of their properties rose to 27 per cent “saying they were way off the mark” – up from 20 per cent in 2016.
Research from AllAgents, which says 60,000 consumers posted reviews on its site in 2017, suggests 38 per cent of reviewers were unhappy with the fees they were charged, up from 30 per cent in 2016.
“Everyone accepts a little wiggle room over price, but this sizable increase in valuation dissatisfaction is extremely worrying for the consumer and the industry as a whole. If estate agents are getting it so wide of the mark questions need to be asked about why they’re overvaluing a property so significantly” says allAgents’ Martin McKenzie.
“Are they doing it to try and secure the business? Or because they don’t have a proper grasp of the real state of the market? There are clearly some rogue agents out there, trying to deceive vendors by hiking valuations in order to get their business.”
AllAgents says it saw a 23 per cent increase in the number of reviews posted on the site in 2017.
In September AllAgents suspended reviews of Purplebricks, saying it wanted to avoid possible legal action: Purplebricks had sent legal letters to the review site over a number of disputed statements about the agency’s performance.
When AllAgents reinstated the reviews late in 2017, Purplebricks said: “We have asked on numerous occasions for evidence that would allow us to verify whether or not they were from genuine customers, AllAgents have been unable or unwilling to share this data with us for reasons best known to themselves.”